Case Study: Building Relationships Through Conversations

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Create space for industry professionals to connect, share insights, and understand each other’s work — without pressure, pitches, or traditional sales formats. 

We designed and facilitated a series of 73 structured video podcast conversations between professionals in civil infrastructure, engineering, and technology in 8 months.

• 73 recorded conversations designed to educate and connect
• 80% continued the relationship beyond the first interaction
• Just 2 touchpoints needed on average to spark meaningful dialogue
• 40 follow-up conversations emerged naturally — without cold outreach

People don’t want to be sold to. They want to be seen, understood, and connected with the right people. Our system made that happen — by replacing gatekeeping and pitch decks with human conversations. 

Bring industry experts, vendors, and decision-makers together to explore real challenges, share insight, and build trust — not just contacts. 

 We created a structured content and event series that combined:

• Live match events
• Expert-led panel discussions
• Thoughtful one-on-one interviews
• Targeted social media content tied to each event

• 37 curated events
• Live conversations on controversial and technical topics
• Industry-specific matchmaking between buyers and solution providers

•  1.5 million+ total engagements across platforms
•  100,000+ views on podcast and panel content
•  Massive boost in brand awareness and trust
•  $100K+ in revenue driven by organic interest and referrals
•  Web traffic surged due to unified content across LinkedIn, YouTube, and newsletters

People want to learn from real conversations, not be pitched to. By showing up consistently with value-driven content and using our matchmaking system to connect the right people, the network grew organically. 

The City of Toledo needed qualified vendors for a time-sensitive water correlation project — but had only identified one. With no time to run a traditional search, they needed a fast, structured solution. 

We launched a procurement-focused event within 48 hours and shared it on LinkedIn to attract relevant vendors. The process included: 

• A live informational event for interested vendors
• 6 qualified vendors matched within 5 days
• Structured, AI-generated interview questions tailored to the commissioner’s goals
• Vendor responses scored via a custom evaluation matrix
• Background checks and risk filters run before final review
• Real-time data delivered to support transparent selection

• 6 high-quality vendor presentations in < 1 week
• Final recommendation delivered in under 14 days
• Commissioner received real-time scoring, insights, and a decision-ready summary
• Vendors had a fair, structured chance to respond clearly and consistently

Traditional vendor discovery can take weeks — sometimes months. By automating outreach, question design, and evaluation, we gave public officials better data, faster decisions, and zero guesswork.